Fine Tuning the Fundamentals

With the profession in a state of flux, practices can use every advantage they can get. That’s why we were so excited to attend Fishbein Fundamentals on January 19 – 20. The conference did not disappoint. Continue reading “Fine Tuning the Fundamentals”

Is Amazon Ready to Make Its Move Into Dental?

It was the stock report heard round the world of dentistry. From Dental Tribune:

In a report published by Morgan Stanley, analysts stated that Amazon was now gunning for the dental supply business and some of the industry’s biggest players are in their cross hairs. As a result, Morgan Stanley changed their position on both Henry Schein and Patterson to sell.

In the days since the report was first issued, there’s been a lot of hand-wringing and nervous glances, but no confirmation from Amazon. Neither Henry Schein nor Patterson are panicking publicly about the report. But you can be sure if they weren’t preparing for this eventuality, they are now. Continue reading “Is Amazon Ready to Make Its Move Into Dental?”

Let’s Give Them Something To TORQUE About!

Author: Dr. Robert “Tito” Norris

THE PROBLEM:

About 90% of orthodontic brackets sold worldwide are .022” slot. However, less than 1% of wire sold is .021” x .025”. Why is this? The answer is simple. Orthodontic wire of .021 x .025” dimension exerts too much force on the brackets and the teeth. It causes pain, often causes bond failure when trying to engage, and it limits the amount of wire bending it or repositioning that an orthodontist can make at an appointment. So, naturally, for over 90% of .022” slot orthodontists, the largest diameter wire utilized in their practice for the working and finishing stages of treatment is .019 x .025”. Continue reading “Let’s Give Them Something To TORQUE About!”

Yet Another Reason We [Heart] Orthodontics

Fishbein Fundamentals: JAN 19 – 20th
Receive 15% discount when you use Promo Code: MIDATLANTICORTHO

One of our favorite elements of orthodontics is the true sense of community that exists within the profession. Unlike general dentistry, there are less than 10,000 Orthos in the US. With a community that small, it makes sense to look out for one another. Take for example, the service provided by our good friend Dr. Ben Fishbein. Continue reading “Yet Another Reason We [Heart] Orthodontics”

Nova CC™ – A Better Aesthetic Bracket

Nova CC™

Rather than tout the benefits of our Nova CC™ hybrid-sapphire aesthetic bracket system, we decided to let one of your peers offer their impression of this revolutionary aesthetic bracket. So with no further ado, take it away Dr. Stella Mellas of Mellas Orthodontics. Continue reading “Nova CC™ – A Better Aesthetic Bracket”

Fall Shows 2017

We look forward to seeing you at these shows this fall!

Be sure to visit us at our booth to learn about our new e-commerce platform and have the opportunity to meet Dr. Robert “Tito” Norris, the inventor of the revolutionary FiT.20 self-ligating bracket system.* To learn more about the FiT.20 system prior to the show click here to visit our website. Continue reading “Fall Shows 2017”