The 4:30 Way to Win the Day

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With so much change rippling through orthodontics, it’s easy to get caught up in the chaos and lose sight of why we entered the profession. No matter what you do, orthodontics is a people profession. It’s about interacting with people, getting to know their hopes and fears and ultimately, helping them solve at least some their problems. Unfortunately, most of us are too busy to appreciate this.

Ever have one of those days where you’re so busy doing work that you don’t get anything accomplished? The truth about today is that we are more accessible than ever before. Even the most carefully planned day is one phone call or text message away from spiraling out of control. This always-on mentality means that we are multi-tasking all the time. While it may feel productive, it’s probably not. Too many people confuse action with accomplishment, motion with movement.

The question is how do you stay grounded, be productive and keep in-touch with what really matters? For me, joining the 4:30 Club has made all the difference in the world. What is the 4:30 Club? I’m glad you asked. Continue reading “The 4:30 Way to Win the Day”

“Excuse Me, Is This Buccal Tube Organic?”

shutterstock_465653942With the announcement that Amazon is buying up Whole Foods, the online retailer is again flexing its muscles. In Whole Foods, they are getting a true market innovator who almost single-handedly drove the crunchy, feel-good food craze. The question is what comes next? We’ve speculated that Amazon is eyeing up dental products. As dentistry goes, so goes orthodontics. Will patients be logging in to their Amazon account to buy Whole Food fair-trade coffee, Guatemalan hemp dental floss and gluten-free, organic buccal tubes? Is orthodontics about to get crunchy? Continue reading ““Excuse Me, Is This Buccal Tube Organic?””

MidAtlantic Ortho is proud to announce the addition of Ashleigh Krutzsch to the MAO family!

17-MIDA-003-041, Ashleigh Bio

With more than 10 years of experience working as an orthodontic assistant, Ashleigh brings with her a wealth of knowledge about the day-to-day operations of an orthodontic practice. If it has to do with ortho, she knows it well! Her professional background also includes working within a multi-office setting, giving her firsthand experience of the challenges and opportunities that come with managing inventory for multiple offices simultaneously.

Ashleigh also had the opportunity to work in a product development environment. This unique experience gives her an acute understanding of how subtle product changes or enhancements can deliver markedly improved clinical performance.

For all of these reasons, we are confident that Ashleigh will be a fantastic addition to the MidAtlantic Ortho family as our newest Customer Service Representative!

Click to read more about MidAtlantic Ortho and Orthodontics On Command.

Visit us at MidAtlantic Ortho, LinkedIn, Twitter, Facebook, Instagram and YouTube.

Clean Conscience

Five Ways to Keep Your Instruments Looking and Working Like New

17-MIDA-003-040 grouped instruments edited for posts

It happens to us all. You return from the recent convention having purchased a spiffy set of new pliers. They look fantastic when they arrive; shiny and spectacular! The techs run them through sterilization and place them into circulation. Just two weeks later they look…a little ill. Within a few months, the luster is gone and they look more like a rusty backyard swing set.

So why did this happen? And more importantly, how can you prevent it from happening again? Whether you use dry-heat, steam or statim, here are some tried-and-true ways to keep your pliers in tip-top condition. Continue reading “Clean Conscience”

The Future (of Orthodontics) Remains Unwritten

 

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Mike Parlante
Executive Vice President, MidAtlantic Ortho

Here’s an interesting follow-up article by Dr. Giacobbi about Amazon’s upcoming role in the dental marketplace. With the rise of DSO’s and the potential for real savings, the smart money suggests that bottom-line savings will edge out the long-running relationship between Dentist/Supplier. With unmatched distribution infrastructure and digital tentacles touching on more and more aspects of daily life, Amazon seems like a logical entity to initiate this kind of change. It’s not a matter of if, but when, right?

Not so fast. Continue reading “The Future (of Orthodontics) Remains Unwritten”

Supply Side Economics for Your Orthodontic Practice

shutterstock_504529687A few months back, The Progressive Orthodontist ran a story about maximizing your practice’s profitability through inventory management.

I have identified many ways to manage inventory more effectively and reduce costs.  And you can’t just focus on the big stuff.  The little things add up very quickly in Orthodontic practices but are typically given little attention, which can cost you big.  Following are five easy but effective tips to better manage your inventory.

There’s some good information in the story that every orthodontist should consider. However, there are two places the article comes up a little short. Continue reading “Supply Side Economics for Your Orthodontic Practice”

MidAtlantic Orthodontics Introduces Orthodontics On .Command

Tony Prusich
President
MidAtlantic Orthodontics, Inc.
1008 Industrial Drive, Suite D
West Berlin, NJ 08091
MidAtlanticOrtho.com
(800) 255-3525

MidAtlantic Orthodontics Introduces
Orthodontics On .Command

 West Berlin, NJ (February 5, 2017) – MidAtlantic Orthodontics, a full service provider of high quality products and service solutions is pleased to announce the introduction of their new E-Commerce platform that now affords orthodontic practices a convenient and efficient way to access all of the supplies and inventory information they need to run and grow their business. More than just online ordering, MAO now provides a user-friendly way to place, track, and store purchase and ordering history with just a click of a button.

“Imagine not having to wait for a visit from your sales representative, or to buy more than you need from a stock up promotion, or to calculate complicated pricing programs,” asks Tony Prusich, President of MidAtlantic Orthodontics.  “At MAO, our goal is to transform the traditional buy-sell model, and empower practices of all sizes by putting their supplies at their command – that’s what we mean by Orthodontics On .Command.” Continue reading “MidAtlantic Orthodontics Introduces Orthodontics On .Command”