Let’s Give Them Something To TORQUE About!

Author: Dr. Robert “Tito” Norris

THE PROBLEM:

About 90% of orthodontic brackets sold worldwide are .022” slot. However, less than 1% of wire sold is .021” x .025”. Why is this? The answer is simple. Orthodontic wire of .021 x .025” dimension exerts too much force on the brackets and the teeth. It causes pain, often causes bond failure when trying to engage, and it limits the amount of wire bending it or repositioning that an orthodontist can make at an appointment. So, naturally, for over 90% of .022” slot orthodontists, the largest diameter wire utilized in their practice for the working and finishing stages of treatment is .019 x .025”. Continue reading “Let’s Give Them Something To TORQUE About!”

Yet Another Reason We [Heart] Orthodontics

Fishbein Fundamentals: JAN 19 – 20th
Receive 15% discount when you use Promo Code: MIDATLANTICORTHO

One of our favorite elements of orthodontics is the true sense of community that exists within the profession. Unlike general dentistry, there are less than 10,000 Orthos in the US. With a community that small, it makes sense to look out for one another. Take for example, the service provided by our good friend Dr. Ben Fishbein. Continue reading “Yet Another Reason We [Heart] Orthodontics”

Nova CC™ – A Better Aesthetic Bracket

Nova CC™

Rather than tout the benefits of our Nova CC™ hybrid-sapphire aesthetic bracket system, we decided to let one of your peers offer their impression of this revolutionary aesthetic bracket. So with no further ado, take it away Dr. Stella Mellas of Mellas Orthodontics. Continue reading “Nova CC™ – A Better Aesthetic Bracket”

Fall Shows 2017

We look forward to seeing you at these shows this fall!

Be sure to visit us at our booth to learn about our new e-commerce platform and have the opportunity to meet Dr. Robert “Tito” Norris, the inventor of the revolutionary FiT.20 self-ligating bracket system.* To learn more about the FiT.20 system prior to the show click here to visit our website. Continue reading “Fall Shows 2017”

Six Sigma and Lean: The New Kids on the Orthodontic Block

Two of the ideas we’ve seen popping up in dental and orthodontic literature are Lean Management and Six Sigma Management. For those who aren’t familiar with these ideas, they are systems management processes for businesses. Lean Management focuses on eliminating waste (anything that doesn’t contribute to reaching your final goal) while Six Sigma focuses on eliminating mistakes by improving your systems. In our little sphere of the business world, Lean and Six Sigma are showing up in practice management applicationspractice building strategies and even in CE classes.

Obviously with what we do at MidAtlantic Ortho (design, manufacture and manage inventory) we are well acquainted with these efficiency and quality-assurance ideas. While these types of processes have a direct application to what we do, it’s worth considering if there are any ideas that can be extrapolated for the individual practice? For most practices, and really most businesses, the answer is a resounding yes. Continue reading “Six Sigma and Lean: The New Kids on the Orthodontic Block”

The 4:30 Way to Win the Day

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With so much change rippling through orthodontics, it’s easy to get caught up in the chaos and lose sight of why we entered the profession. No matter what you do, orthodontics is a people profession. It’s about interacting with people, getting to know their hopes and fears and ultimately, helping them solve at least some their problems. Unfortunately, most of us are too busy to appreciate this.

Ever have one of those days where you’re so busy doing work that you don’t get anything accomplished? The truth about today is that we are more accessible than ever before. Even the most carefully planned day is one phone call or text message away from spiraling out of control. This always-on mentality means that we are multi-tasking all the time. While it may feel productive, it’s probably not. Too many people confuse action with accomplishment, motion with movement.

The question is how do you stay grounded, be productive and keep in-touch with what really matters? For me, joining the 4:30 Club has made all the difference in the world. What is the 4:30 Club? I’m glad you asked. Continue reading “The 4:30 Way to Win the Day”

“Excuse Me, Is This Buccal Tube Organic?”

shutterstock_465653942With the announcement that Amazon is buying up Whole Foods, the online retailer is again flexing its muscles. In Whole Foods, they are getting a true market innovator who almost single-handedly drove the crunchy, feel-good food craze. The question is what comes next? We’ve speculated that Amazon is eyeing up dental products. As dentistry goes, so goes orthodontics. Will patients be logging in to their Amazon account to buy Whole Food fair-trade coffee, Guatemalan hemp dental floss and gluten-free, organic buccal tubes? Is orthodontics about to get crunchy? Continue reading ““Excuse Me, Is This Buccal Tube Organic?””