With the announcement that Amazon is buying up Whole Foods, the online retailer is again flexing its muscles. In Whole Foods, they are getting a true market innovator who almost single-handedly drove the crunchy, feel-good food craze. The question is what comes next? We’ve speculated that Amazon is eyeing up dental products. As dentistry goes, so goes orthodontics. Will patients be logging in to their Amazon account to buy Whole Food fair-trade coffee, Guatemalan hemp dental floss and gluten-free, organic buccal tubes? Is orthodontics about to get crunchy? Continue reading ““Excuse Me, Is This Buccal Tube Organic?””
Executive Vice President, MidAtlantic Ortho
Here’s an interesting follow-up article by Dr. Giacobbi about Amazon’s upcoming role in the dental marketplace. With the rise of DSO’s and the potential for real savings, the smart money suggests that bottom-line savings will edge out the long-running relationship between Dentist/Supplier. With unmatched distribution infrastructure and digital tentacles touching on more and more aspects of daily life, Amazon seems like a logical entity to initiate this kind of change. It’s not a matter of if, but when, right?